Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is the process of buying paid listings on search engines. For instance on Google paid ad listings are often displayed as the first 3 spots above the actual search results thus why Search Engine Marketing is often called paid search. Over the years search engine marketing has become very complex and the pricing is variable often times bid or auction driven and pricing also fluctuates based upon the site purchasing the ad and its authority. Budgets are allocated and can be set on a daily basis, over a time period such as monthly or for total budget and many other options as well. Ad placements can also be targeted based upon keywords, demographics, location, etc. There are almost infinite possibilities for the variables that can go into the when, where and why ad placements display. Using an SEM consultant will assure that the money you budget will be spent strategically to achieve the best ROI that is possible.
Search Engine Marketing Experience
Able Engine has been in business for more than 20 years. From the earliest days of the web with web directories to the complex search engines of today we have consulted our clients along the way to improve their search driven traffic. We have worked with hundreds of clients throughout the last 20 years to improve their search engine marketing to consistently outperform their competition. We have worked in dozens of industries each with their own specific and unique challenges. Our clients range from small businesses to large fortune 500 companies in our region and throughout the world. With a strong partnership with our clients, a collaborated strategic plan and continuous incremental improvements we are able to achieve our clients’ goals and sustain them over time.
Search Engine Marketing Example
Able Engine has worked with Kenwood Racing for the last couple of years on search engine marketing and search engine placement. Kenwood Racing has focuses in the thoroughbred horse industry and regionally is focused in specific locations often centered around a race track. We work together to purchase ad placements that strategically target these focuses and generate qualified leads that have the potential to turn into customers while staying within their fixed monthly budget and producing as much ROI as possible.