We presented our company and vision for the logo and website to the DMLD board and were ultimately selected to produce both. The logo went through multiple stages and ended with multi-colored fragments which converged to form a D for "downtown" which reflected the various elements that made up the real-world district's inhabitants and representatives. The website was produced via a customized WordPress theme and was launched to promote the services provided by the organization in a specific area of downtown Lexington, KY.