Why You Need a New Website Part 1: Mobile-Friendly
By: Luther Andal | January 06, 2017
A mobile-friendly website -- one that is optimized for tablets and smart phones -- is no longer a luxury, but a requirement. Today, the majority of our clients have more than 50% of their traffic coming from mobile devices. The shift to mobile isn’t in progress any longer; it has already occurred. Following this change, search engines have had to modify their strategies as well. In 2015 Google updated its search algorithm to give preference to mobile-friendly websites. In May of 2016 Google boosted mobile-friendly websites once again in its search algorithm. This shouldn’t come as a surprise since mobile traffic is over 50% for so many websites. In August of 2016 Google confirmed that more than 60% of searches were from mobile devices.
Big Change: Google Starts Testing Mobile First Index
In November of 2016 Google started testing a mobile-first index which will primarily use the mobile version of a website as the primary index of a given site. Google does say that if there is no mobile site available, it will index the desktop version of the site. The downside is that the site owner will not see the benefits of Google’s mobile-friendly ranking boost. This is more evidence Google will continue to show a preference towards mobile-friendly websites. (http://searchengineland.com/google-begins-experimenting-mobile-first-ind...)
Mobile E-commerce is Booming
E-commerce is also going mobile in a big way with one third of Black Friday purchases made on a mobile device. ChannelAdvisor noted that for the first time, mobile ecommerce orders surpassed desktop orders, with 53% of all orders on Thanksgiving Day completed on a mobile device. Black Friday 2016 became the first day ever to generate over a billion dollars in sales from mobile devices with $1.2 billion, a 33% increase over 2015, according to Adobe Digital Insights. (http://www.practicalecommerce.com/articles/131369-Sales-Report-2016-Than...)
All of these trends tell us that mobile has arrived and that going forward we must think mobile first when it comes to our websites and online in general.
Does your website pass Google’s Mobile Friendly Test? Find out using the link below and entering your website address.