Welcome To Our New Website

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Welcome To Our New Website

By: Luther Andal | January 06, 2017

Screenshot of AbleEngine.com on a Display

We are excited to welcome 2017 with the launch our new website! It is always a good exercise for us to develop and launch a new site. We know how much work it takes to build a great one, but it’s always enlightening to be on the other side and see how much focus, effort and commitment it takes by a site’s owner to produce one that’s a successful, functional tool. The reward is a website that works 24/7, 365 days a year on behalf of your business or organization. For a website to be effective, it has to reach and engage your customers or users, and to that end we included a lot of new features and methodologies in our website which are noted below.

New Features

  • Mobile-Friendly, Responsive Interface
  • Defaults to HTTPS (Secure)
  • Vertical Scrolling Design
  • Calls-To-Action
  • Content Marketing
  • WCAG/508 Compliance
  • Customer-Focused Design

A new series of blog posts that we will be writing over the next few weeks will go into each of these in detail, for now I include a brief description below.

Mobile-Friendly

The new website optimizes its layout based upon the size of the screen of the device that is viewing it. This provides absolute best experience for all devices including mobile. Not only is it great for usability, Google has started to significantly rank sites that are mobile-friendly higher than sites that are not. (https://webmasters.googleblog.com/2016/03/continuing-to-make-web-more-mo...)

Default to HTTPS (Secure)

The website has a secure certificate installed which allows for the connection between the web browser viewing the web page and the server delivering the web page content to maintain an encrypted connection so that it is as secure as possible. Not only does this add a layer of security, Google has started to mark sites that do not default to HTTPS as non-secure.

Vertical Scrolling Design

Many will recall that in the 2000’s to the early 2010’s there was a focus on designing websites so that primary content was “above the fold” (i.e. content fitting on the visible screen without having to scroll). The wide adoption of mobile devices utilizing touch screens has contributed to scrolling became very common, and this has become the norm for desktop and laptop designs as well.

Calls-To-Action

To successfully market a website, it is vital to get user engagement. To do this successfully, site owners can help guide users to perform actions such as submitting a contact form or signing up for an email newsletter. One of the fundamental digital marketing techniques employed to achieve this is the placement of call-to-action buttons and forms on the site strategically in the eye path so that when a visitor is interested the call-to-action is there and ready for them.

Content Marketing

According to research, customers generally care about your product and services 1% or less of the time. This makes sense since we are largely caught up in our own world and only really rarely think about a product or service until we need it. Content marketing is a powerful solution. It is the process of creating content of interest to customers that overlaps with the site’s products and services. Creating content that appeals to customers’ interests. (Epic Content Marketing, Joe Pulizzi)

WCAG/508 Compliance

The 1998 amendment to the Rehabilitation Act of 1973 included section 508 to specifically target the needs of people with disabilities by helping make electronic information accessible to them. This has been taken a step further with the Web Content Accessibility Guidelines (WCAG) which was developed by the W3C in cooperation with individuals and organizations around the world. The WCAG’s goal is to provide a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally. Some organizations such as government, educational, financial, etc. are required to comply with disability guidelines. Many others choose to comply as a service to their customers. Whether required or as a service to your customers every site owner should evaluate if complying to disability guidelines is a good choice for their site.

Customer-Focused Design

A website’s primary purpose is to serve customers or viewers by providing information and making it easy and intuitive for them to engage with the site. That is why it’s so important to know their needs, wants, desires, etc. When we design and new website for you, our customer, we are always focused on your customers. We took the exact same approach with our own site by focusing on you, our current or potential customers. The graphic design, navigation, information architecture, calls-to-action, content, etc. were all designed, developed and chosen with you in mind in order to make the site easier and more intuitive for you to use.

We are excited with the launch our new website, to share a series of blog posts that go more in depth on the features in our new site and for what 2017 holds for us and our clients!