A New Website with Expanded Content
In early 2017 we launched a responsive website with a reasonable amount of information, but it lacked a few crucial services and a gallery of projects we’ve completed, both of which are useful to our potential clients understanding what we do. A few months ago we decided to re-build the site so that a more expansive site with a full list of services and examples of our work could be added, all wrapped in a more bold, striking interface. Now we’ve launched a new version less than two years after our most recent one.
In addition to the expanded info, we see the development of a new website as a tool for reconsidering what we do, an opportunity for rethinking how navigation works, a chance to provide a visual refresh, and more. Furthermore, we assign new developers and interns to work on it as a teaching aid to promote the enhancement of their skills, which is a great way to help them learn without slowing down current client projects.
A series of website features are noted below.
Mobile-Friendly, Responsive Interface
The new website optimizes its layout based upon the size of the screen of the device that is viewing it. Not only is it great for usability, Google has started to significantly rank sites that are mobile-friendly higher than sites that are not.
Defaults to HTTPS (Secure)
The site has a secure certificate installed which allows for the connection between the web browser viewing the web page and the server delivering to content to maintain an encrypted connection so that it is as secure as possible. Not only does this add a layer of security, Google has started to mark sites that do not default to HTTPS as non-secure.
Vertical Scrolling Design
Many will recall that the period from the 2000’s to the early 2010’s there was a focus on designing websites so that primary content was “above the fold (or scroll),” meaning the content that was visible on the screen without having to scroll down the page. The wide adoption of mobile devices utilizing touch screens has contributed to scrolling becoming a common way to move through information on a page, and this has become the norm for desktop and laptop designs as well.
Calls-to-Action
To successfully market a website, it is vital to get user engagement. To do this successfully, site owners can help guide users to perform actions such as submitting a contact form or signing up for an email newsletter. One of the fundamental digital marketing techniques employed to achieve this is the placement of call-to-action buttons and forms on the site strategically in the eye path so that when a visitor is interested the call-to-action is there and ready for them.
Content Marketing
According to research, customers generally care about your product and services 1% or less of the time. This makes sense, as we are largely caught up in our own interests and only rarely think about a product or service until we need it. Content marketing is a powerful solution. It is the process of creating content of interest to customers that overlaps with the site’s products and services. Creating content that appeals to customers’ interests while they view a website is a great way to keep their attention and potentially lead them to make contact.
Customer-Focused Design
A website’s primary purpose is to serve customers or viewers by providing information and making it easy and intuitive for them to engage with the site. That is why it’s so important to know their needs, wants, desires, etc. When we design a new website, no matter if it’s for our clients or ourselves, we are always focused on the primary user of the site, typically our client’s customers. We took the same approach with this site by focusing on you, our current or potential clients. The graphic design, navigation, information architecture, calls-to-action, content, etc. were all designed, developed and chosen with you in mind in order to make the site easier and more intuitive for you to use.
Conclusion
We are excited with the launch our new website, and we’re ready to share more information in blogs, add interesting graphics and project images, and make moving around the site incredibly easy for everyone. We’re always happy to speak to both current and potential clients alike, so feel free to contact us at your convenience.
